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24 April 2010 ~ 0 Comments

Mind over Matter Revisited

More on how to change your attitude! A University of Chicago Booth School of Business research study had one group of participants visualizing eating an unpleasant food and the other group visualizing avoiding the unpleasant food. You guessed it – the first group formed a more favorable opinion of the food, the second group, nothing. Seems we are hardwired to equate avoidance with discomfort so the more you skip those hard-to-love-squats, the more you come to dislike them. By physically doing what you may dislike, you begin to change your attitude, because the brain equates taking action with a positive outcome. So either think about how much you love squats; or don’t think about them just do them!!

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